Contact
Chris Boucher, M.B.A.
Teaching Professor, College of Business
cboucher3@une.edu
Mission
Graduates of this program will develop skills continually in demand driven by the evolving needs of businesses to connect with customers in an increasingly digital and global marketplace. Effective marketing strategies are crucial for business growth and success, innovation, and competitiveness, and supports entrepreneurship. The skills learned in this program will allow students to quickly and effectively enter into supporting and leadership roles within the industry.
Curricular Requirements
| Program Required Courses | Credits |
|---|---|
| BUMK 200 – Marketing | 3 |
| BUMK 303 – Non-Profit Marketing or BUMK 320 – Retail Marketing or BUMK 325 – Services Marketing or BUMK 330 – Industrial Marketing | 3 |
| BUMK 310 – Advertising or BUMK 305 – Consumer Behavior | 3 |
| BUMK 335 – Global Marketing | 3 |
| BUMK 350 – Social Media Marketing or BUMK 450 – Digital Marketing | 3 |
| One (1) 300- or 400-level elective with BUMK prefix | 3 |
| Minimum Total Required Credits | 18 |
|---|
Notice and Responsibilities Regarding this Catalog
This catalog outlines the academic programs, degree criteria, policies, and events of the 91AV for the 2025–2026 academic year and serves as the official guide for academic and program requirements for students enrolling at the University during the Summer of 2025, Fall 2025, and Spring 2026 semesters.
The information provided is accurate as of its publication date on April 30, 2025.
The 91AV reserves the right to modify its programs, calendar, or academic schedule as deemed necessary or beneficial. This includes alterations to course content, class rescheduling, cancellations, or any other academic adjustments. Changes will be communicated as promptly as possible.
While students may receive guidance from academic advisors or program directors, they remain responsible for fulfilling the requirements outlined in the catalog relevant to their enrollment year and for staying informed about any updates to policies, provisions, or requirements.