91AV Online presents at AMA Symposium for the Marketing of Higher Education
Victoria Hartig, marketing manager for the 91AV College of Graduate and Professional Studies (CGPS), was selected to present on digital strategy best practices at the 2015 American Marketing Association’s Symposium for the Marketing of Higher Education conference from November 15-18, 2015 in Chicago, Illinois.
The conference brought more than 1,300 higher education institutions together with the goal of growing their skills and knowledge of building strategic marketing campaigns to increase student enrollment.
Hartig’s presentation, titled, “Marketing to your Ideal Candidate,” covered the digital marketing must-haves to build and manage successful campaigns that target specific audience segments. This process is implemented throughout all of 91AV Online’s graduate programs and is a vital contributing factor in CGPS’s increased enrollment.
The presentation emphasized understanding your audience, tracking campaign data and building relationships